Content Strategy
Planing good content strategy was important for proper Inbound Strategy for a Sillicon-Valey tech startup.
Content was created by external and internal creators, which implied collaboration with technical writers, copy-writers, in-house sales & technical engineers, external infographic & gif designers, etc.
Following the funnel, placed content consisted of:
- Frequent blog posts
- Ebooks
- WhitePapers
- Use Cases
- Datasheets
Content Management also implied design of appropriate images & CTAs, text for mailers and landing pages.
Drip Campaigns
Nurture campaigns were created around the content in HubSpot Marketing Automation Platform, including workflows, landing pages, smart forms, list, mailers, etc.