Content Writing at Promo News

  • Catalina Velez
PromoNews.tv
March 2015 - present
As the sole content writer on staff at Promo News, I am
tasked with writing a minimum of six articles a day, working
to tight, hourly deadlines. I’ve learned to quickly research key
information concerning the music video or director at hand,
and write neat, quippy articles to provide context and broaden
the understanding of the moving image piece. In this position,
I have:
• Gained writing expertise and amassed an understanding of
visual styles and creative techniques in music video as well as
an awareness of leading creatives in the industry
• Wrote hundreds of engaging, informative feature and news
posts for PromoNews and came up with interesting interview
candidates, and coordinated interviews with them
• Selected and aggregated content for popular Videos of the
Month playlist, an important tastemaker of the music video
industry
• Corresponded with director’s representatives and execs in the
industry for information, press packs and video credits
• Managed the website for a fortnight while executive editor
was away, writing and publishing six posts daily