Continental - Put Your Tyres to the Test

A promotional campaign offering a free hotel break to Continental tyre customers.

We created a proposition which linked the offer with the brand and curated a list of twelve of the UK and Ireland's most breathtaking, challenging roads for drivers to truly put their new Continental tyres to the test.

Campaign included print, digital, social and radio executions. CJ loves driving and rides an old Yamaha motorbike so this was a real pleasure to work on.

Team Credits

Christopher Joyce

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Christopher Joyce
Copywriter