Contribution to the HubSpot Marketing blog
Article title: Marketing to Gen Z: What Everyone Over the Age of 30 Ought to Know
You might assume young people don't hear what you have to say, but they do — they just choose not to listen. Because a filter isn't just for Instagram. The up-and-coming generation filters everything in the world around them because they have to, and that includes your marketing messages.
I admit it. I'm guilty of making assumptions about Gen Z. I think back to my own adolescence and casually project my experience onto them, but I'm wrong. The world is different now.
When I scrutinize the decisions young people make online every day, I'm surprised by what is revealed.
If you want to reach Gen Z, you’re going to have to rethink some of your marketing strategies. Here, we’ll explore the various ways you can shift your marketing tactics to appeal to a Gen Z audience.
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