We used a product’s core values as inspiration to surprise and engage in-store customers for Converse
To celebrate the launch of the All Star Chuck '70, we created a printed zine to be shared in Converse stores throughout Europe and South Africa. As vibrant colour expression and disruption are central themes to the Chuck 70, we decided to hide explosively colourful illustrations within a clean and traditional french folded booklet. Readers had to literally tear through the pages to view illustrations from artists such as Hort, Leslie David, Jordy van den Nieuwendijk, Lakwena, Santtu Mustonen, Pat Bradbury, Eric Elms, Erik Brandt and Katie Scott.
'Collaborating with INT Works is always a rewarding experience, as they approach everything they do with a unique mix of creativity, passion and attention to detail. In this particular instance they helped us deliver a beautifully executed zine, that not only communicated the premium features of our new Chuck '70 in stores across Europe, but also embodied the vibrant and surprising spirit of our seasonal campaign. I'm already looking forward to our next project!'
Head of Communications, Energy & Entertainment Marketing (Converse EMEA)