I led the creation of our first editorial marketing series - ‘Cooking with Kids’ (monthly ‘story recipes’ for little ones published on our social media channels, blog, and via email). This project kick-started the company's efforts beyond performance marketing and inspired Lost My Name to invest in an editorial team.
I pitched the strategy and creative concept to the head of loyalty, developed the format and art direction, drove recipe creation and led production of this series from ideation to asset delivery.
Here are a few examples of the recipes that we've produced.