Coordinating Product Push Newsletters for 14 Countries

​ Planning of Global Product Push Campaigns (SAP Hybris) - ​ Execution of the Creation Process with all stakeholders - ​Campaign Calculation (ROI/CRR), Set-up of Worldwide Target- and Control Groups within HB campaign management tool - ​Reporting & Analysis as well as the Creation of Product Push presentations for internal & external stakeholders - Presenting the digital weekly reportings + Forecasts - Responsibility of an intern + Training - Creating an overall SoMe Strategy + concept Ideas for worldwide AdImplementations / InStore + at Airports for Travel Retail Experiences

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Freelance Digital Business Consultant, Journalist