Coors Light wanted to move the brand on from daytime / occasional drinking to be part of pub / nightlife culture. While still maintaining the Rocky Mountain cues we moved the action indoors, and put a few friendly hipsters between one man and his pint.
Directed by Bafta winning comedy director Damien O'Donnell, produced by Russell Curran Productions, it was shot in a purpose built bar in Manchester. The cast taught us the dance moves at the wrap party... but thankfully that footage has mysteriously vanished.