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Copy Writing - Norman Records

Norman Records is a British online record store selling physical music formats; vinyl, CDs and cassette tapes. It is highly respected as a purveyor of a wide range of music, including the more obscure and alternative releases.
I began working for Norman Records in 2014. I was eager to continue writing after my departure from Fashionbeans.com but with a more manageable workload alongside my university work. At Norman Records I am required to write a product description about the latest music to come online to give information to the customer about the release; the musical style, the artist and their history, the label the music is released on and the formats available to purchase. Usually I try to write a minimum of 10 descriptions a week, however this can vary.
I am given a list of the new releases and their press releases and I write a product description of at least 300 characters in length. The wide variety of product at Norman Records means I can be required to write about products from musical genres as diverse as techno is from salsa. It’s a fantastic challenge and one I relish as someone interested in a wide array of musical styles and in the challenge of writing about something I often have no knowledge of. This takes prior research and it has really developed my ability to condense my written work into shorter and snappier pieces which give all the required information. I also comply with Search Engine Optimisation (SEO) keywords and I am now very experienced with SEO writing.
Norman Records is also an exercise in writing to the website’s unique tone. Although professional, Norman Records has a friendly tone that is often pessimistic with the state of music and can be informal at times. Writing for Norman Records continues to be an enjoyable and testing experience.

Credits

Evan John

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  • Freelance Copy Writer
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Project Tags

  • Copywriting
  • music
  • Creative
  • Writing
  • Product Branding

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