The work presented here is born inside the course of MetaDesign Studio during my second year of the three-year degree in Communication Design. The laboratory dealt with the theme of the project of the brand (brand) as a complex system: a “body” that has its own life cycle, parallel, sometimes independent, to the industry’s one that continue to supply products and services for that brand.
In particular, we students, organized in groups, we are called to “revive” a brand that could not find a match in the industrial production of a business, and, nevertheless, still lives, latent, in the imagination of people. After a period of observation and research of the possible brands, we started with preparing a set of rules and basic communicative elements needed to bring to life again the brand.
The meta-project activities included the construction of four artefacts - brand book, brand magazine, brand video, brand pack - which, all integrated in a single package of visual communication, define and describe the brand’s identity and bring to light the values, revisited according the current environment.
BRAND BOOK
Pamphlet communicating the values that characterize the brand through evocative photographies. Coronet deserves to be reborn because it has always done accessibility, vision and competitiveness the pillars of its identity.
BRAND MAGAZINE
Magazine with the aim of transmitting the value of foresight incorporated in Coronet.
It is a look into the future, a experimentation of ideas, always new, that have enabled it to develop advanced products up with the times. And this is the reason why we have found appropriate and consistent to impress the editorial line on light and visual experimentation, with which artists and designers have played in order to get curious and original results.
BRAND VIDEO
Video that was born to tell a powerful story, full of emotions and simple moments: moments that everyone has etched in his memory.
The protagonist finds himself digging in his memories, in the simple moments that led him to be what it is now, and that push him to look back filling his wall of emotions, experiences, happiness.
BRAND PACK
Vehicle that has the task of unifying all the previous artefacts into an event - experience for the customer of the brand, allowing us to reposition Coronet back into the market.