Corporate Identity
The Arbiter Public House
The rebranding of a new business venture. The brief was to design a traditional, old-style brand that would fit in a modern setting. The logo was designed to appeal to Fulham’s elite, who wanted an old-school pub experience, artisan food and well-made drinks, with a modern ‘twist’. The brand is adaptive and has been used to create greetings cards, promotional items, and various signage around the business.