Who: Over 18 year olds. The bottles are appealing and eye catching so the target market isn't limiting.
Why: The project is based on the neurological condition synaesthesia. The visuals of the bottles are inspired by the colours associated to the flavours. The project includes encapsulated printing adverts, ambient media and bottle visuals.
Four botanical cider bottles. Apple & Rose, Cucumber, Mint & Apple, Ginger & Plum and Liquorice & Honey.
The adverts in the magazine spreads will include encapsulated printing. This means that the user can scratch and sniff the page releasing the smell of the drink.