Coterie: Limitless Luxury

Pitched a luxury services business idea to a professional panel, including potential investors, community leaders, and other influential personalities in Monaco.
Inclusive of a business plan. The B-plan took into account - the luxury service aspect (Innovation & Technology oriented) for UHNI and HNI alongside having a philanthropic angle(Societal & Charity Impact).
The B plan guidelines : 1) About the company - Name, Mission and Vision 2) Value Proposition - Offer (Customer Experience), Competitive advantage, Sustainability, Charity Element) 3) Objectives. 4) Customers - Who and How to reach them, Segments & Channels. 5) Competition - Market Analysis and Bench Mark 6) Financial Forecasting - Revenue Model, P&L, Cash Flow, Sales System 7) Time Line - Operational, Development Milestones, Resources need. 8) Management Team - Members, Roles and Contact details.
Coterie offers an iOS and Android app for luxury bookings at a curated selection of the most sought-after elite properties globally. The app only shows listings with availability that fit the time, date and party size the user requires. Booking can be made last minute or up to seven days in advance.
Along with being curators of the world’s best luxury homes, our members are of a certain pedigree and therefore a part of the ‘coterie’.
Coterie is the first, one-of-its kind ‘access economy’ platform that is for the elite, by the elite, and of the elite. With premier access, loyalty perks, and rewards, we engage our users with people, culture, and community.
We are using technology as an enabler and not a driver to create a community of the world’s most influential people. Coterie membership is exclusive and enables hosts & travelers to network connect with each other, thereby fostering a community for HNIs. Our USP not only lies in delivering the best of what life has to offer, but also elevate the community by our member’s philanthropic travels thereby making difference wherever they visit. Hence create unique interaction stories, worth remembering...worth telling...and change how our members experience the world!


  • A


    • I

      International University of Monaco

      • T

        The MARK Challenge

        Inspired by this project? Showcase projects you’ve worked on and inspire other people.

        Like what you see? Be the first to leave a comment for Esha!

        Add comment
        Brand & Communications, Diageo