Counter-Ad engendered from my dissertation, which was about the importance of making ‘good-hearted’ images, which think about our well-being (this doesn’t mean they should make us feel good). 
After reading No Logo by Naomi Klein, I was introduced to culture jamming and its beliefs, one of which is that advertising spaces are reserved to an elite, leaving the majority of the population visually ‘mouthless’ in the urban environment.
John Berger’s Ways of Seeing enlightened me with its analysis of publicity, and starting from that I made some images to counteract the destructive messages of advertisements.
Also speaking to Peter Hall was very constructive. 
I then went on the tube and stuck my images into empty publicity spaces. 


Margherita Sabbioneda

  • Message
  • Illustrator / Graphic Designer

Project Tags

  • Graphic Design
  • design
  • advertising
  • Illustration