Cox Auto Insurance

  • Kirsty McLauchlan

This is the Cox Insurance Campaign Pans Book. Cox Insurance is a startup, non-standard auto insurance company that approached us to create a campaign that revolves around educating our target consumers, the Unbanked. We start by introducing a brand new identity for Cox Insurance that is sure to make our service stand out among a cluttered marketplace by renaming the company to BeSure Auto Insurance. I introduced Andi, a friendly avatar who’s available 24/7 for assistance and customer communication. Andi is the perfect partner who’s always ready to help clients overcome any worry that comes their way. With being the Art Director & Designer, I created and illustrated Andi, as well as designed the campaigns book, and new logo, which I believe fit the new company name. Driving safely and legally is a priority for BeSure's customers, and the 'tick shaped road' shows the path the drivers can take safely and be assured they are covered and have Andi at their need.