*Process of the app development management
1 | The Challenge
How might we reshape the content of the Creative Personal Branding book into a digital toolbox which enables constant reflection?
2 | Insights
→ Interactive pdf workbooks are not easily editable from all devices. In fact, its edition from an iPhone requires specific pdf or Adobe app downloads which will downgrade the experience delivered.
→ In case of developing an app its UX will be the storyteller of the methodology.
→ Salenbacher recommends reflecting upon the answers given in each chapter with periodicity, therefore, the final product must enable exporting and saving different versions of given inputs.
3 | The CPB app
The CPB app introduces users to Salenbacher’s methodology by providing: intros, capsular content of each chapter; insights, valuable key points to take into account; reflective exercises, which can be constantly edited and exported and finally, disseminative content.
Through this solution the completed workbook becomes the final product of the experience and not the starting point.