Idea
Authentic conversations create meaningful connections.
The Nike N7 collection includes silhouettes that represent the stories of athletes Lyle Thompson (Onondaga Nation), Lauren Schad (Cheyenne River Lakota Nation) and Kyrie Irving (Standing Rock Sioux Tribe) and their ties to Indigenous cultures.
A trio of films featuring conversations between the athletes and members of their community touch on heritage, family, culture, sport and the meaning behind their sneaker designs. Inspired by the natural beauty of the earth and emblems significant to each athlete’s Tribal Nation, the designs create a unique opportunity for each pair to represent their roots.
With the invitation to make your own, Nike shows that there is no single way to represent Indigenous.