The project was to embark on a self branding assignment with a monochrome style, while still having a strong overall identity that could be repurposed for a multitude of applications. A typographic identity with the element of negative space served as the basis of the logo form, as its characteristics embody desirable qualities I hope my work can achieve - compelling one to take a second look at, by offering more than what meets
the eye. Secondary typographic element created through freehand brushstrokes, to represent diversity of design style.