This brief was to brand a confectionary collection of my choice. I did not want to go down the ordinary route so decided to create sweets that were of a rather ‘peculiar’ flavour which was the products unique selling point. Along came crazy cubes: Hard boiled sugar cubes with a wide range of flavours. There are two flavour ranges. ‘different’ (Chilli, cucumber, avocado and pistachio) and ‘disgusting’ (vomit, pepperoni, marmite and garlic). The perfect joke present for friends and family.
In terms of design I wanted to stick to the traditional sweet shop style of jars with fabric tied around it. I used digital work and print making to create the designs on the final products. Similarly I wanted to stick with paper bags which are also a part of the ‘traditional’ sweet shop aesthetic and are also recyclable. These also feature the designs on.