Created Brand. Then Sold It.

It was to be The Eviction Company. Instead, positioning the company as a landlord champion informed the identity and the proposition. I devised the strategy for the brand and the business. Then I bought the company and sold it four years later.


Michael Kaplan

  • Message
  • Creative Director, Art Director, Writer, Brand Developer

Project Tags

  • Brand
  • design
  • Strategy management
  • Entrepreneurship