Creating a fresh verbal identity

The Careers & Enterprise Company inspires and prepares young people for the world of work. They asked content agency, Echosix, to create a fresh approach to design, animation and editorial for a range of projects, including brand guidelines, website, conference materials and annual report.
I reviewed a vast range of brand materials, including the old website, reports, presentations and user research, to understand the company, the sector it works in and its purpose. I collaborated with the client to develop their content strategy and key messages, and worked with the Echosix design team to produce infographics for both print and digital. I then took the lead on writing the new website and marketing materials for the company’s annual conference.
The result was a range of brand assets that highlight how the company makes a difference to young people.

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Brand copywriting | tone of voice | strategy | UX