Win Tickets to sit with the Gold Judges at the Creative Circle Ball.
The Student brief: Is to create a 48$ poster execution to run during the week of the Creative Circle Ball at the Roundhouse that unites the Creative Circle with the Creative Equals cause. This competition is only open to students.
The Prize: The student team that wins the competition and has their idea put into production will win tickets to be guests of the Creative Circle for the full main event. They will be seated with the Creative Equals team as well as the Creative Circle Gold Judges. They will also be invited to choose which Gold Judge they would like to give them a book crit at a future date after the event.
Objective: Demonstrate why balanced creative teams with diverse (and female) perspectives drive more culturally relevant work.
Core Thought: Creative equality powers better business.
Sum it up: What want them to think: ‘That could make a real difference to my business.’ What we want them to feel: ‘Shocked/surprised – I hadn’t thought about it this way before’. What we want them to do: ‘Sign up now’; to get more of adland’s senior management aware of the issue – and play their role in making change happen.