The work shown is the result of a colloboration project with two other graphic design students in my final year at University. The work produced answered a D&AD Student Awards brief, and aimed to reconnect It's Nice That with its student audience in new and exciting ways.?
As well as needing to provide It’s Nice That with a way of reengaging with its former student audience, we believed there was the potential for much more useful and efficient communication between people with creative interest. The idea was to extend It’s Nice That’s public media platform and present contemporary design as it’s happening through the eyes of like-minded creatives; aiming to spark the interest of anyone from secondary school art students to design company directors. With this we would be able to showcase a range of events, exhibits, and work where website members will be able to follow the pulse of design and creativity in the UK. Scope for networking and collaboration would also be a substantial benefit of our interactive stream. By showcasing specific examples of excellence amongst submissions and uploads, It’s Nice That will reinforce its status as a brand of quality that promotes healthy competition and provides coveted design opportunities and recognition.