Creative conception for NOWADAYS

I worked as a creative strategist & concept developer at NOWADAYS, an interdisciplinary creative agency in Berlin specialized in the creation and production of brand experiences and architecture, events and photo shoots for renown international brands. From concept creation over set design and interior architecture to the overall production management, special brand experiences are being created reaching specific performance targets. TASKS: Development of creative concepts for exhibitions, showrooms, brand experiences and campaigns for clients including Audi, Beats by Dre, Net-a-Porter, KaDeWe, Elle Decoration, Canada Goose, Studiocanal and Wunderkind. Creation of marketing and sponsorship strategies for 'Der Berliner Salon' and 'Fashion Council Germany'. Image and content research. Collabration with architects, graphic designers and project managers. Concept presentation in front of clients. Art direction in the realization phase.

Team Credits

Lucie Ulrich

  • Senior Concept Developer, Director, Strategist

Project Tags


  • Yoox Net a Porter Group

    Yoox Net a Porter Group

    • Fashion and Textiles
  • Converse


    • Fashion and Textiles
  • Beats by Dre

    Beats by Dre

    • Music
  • C

    Canada Goose

    • S


      • K


        • W


          • N


            • D

              Der Berliner Salon

              • E

                Elle Decoration DE


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                Lucie Ulrich
                Senior Concept Developer, Director, Strategist