Azimo is a fintec company, a challenger to traditional banking systems in the world of remittance. They wanted to re-brand their digital business. This 9 month long project involve, brand creation through psychology research, extensive workshops, concept creation, the brand, a new app and product development. The challenge was to cross every possible touch point from on-line advertising to physical product. We build extensive brand guidelines, shot a film and a even a brand animation for launch.