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'Creative Glasgow' Logotype / Strategy

A dynamic logotype/ interactive video marketing strategy for ‘Creative Glasgow’ organisation. Inspired by Macintosh by combining the old heritage and new vision of contemporary Glasgow it acted as a frame-work to promote imagry from Glaswegian creatives.
Aimed at connecting a broad array of creatives on a singular platform, the marketing campaign in the form of interactive videos and vinyl gorilla advertising strove to be representative of the city, but also the creatives within it.

Credits

Florence Wilson

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  • Multi-disciplinary graphic designer
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Project Tags

  • Logotype
  • Branding
  • Digital Marketing
  • Interactive Video

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