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'Creative Glasgow' Logotype / Strategy
A dynamic logotype/ interactive video marketing strategy for ‘Creative Glasgow’ organisation. Inspired by Macintosh by combining the old heritage and new vision of contemporary Glasgow it acted as a frame-work to promote imagry from Glaswegian creatives.
Aimed at connecting a broad array of creatives on a singular platform, the marketing campaign in the form of interactive videos and vinyl gorilla advertising strove to be representative of the city, but also the creatives within it.