Specialising in classic cocktails with a twist, the duo behind Creative Juices use only high quality, fresh ingredients. I was approached to design a brand that reflected that ethos.
Co-founders Polly and Joe came up with the concept for Creative Juices whilst practicing their passion of cocktail making on holiday in Spain. Using this as a source of inspiration, the identity was designed with the Valencian orange at its heart.
Hand drawn botanical illustrations were woven into the identity to push the idea of fresh, natural ingredients.