Founder of a lifestyle brand, focusing on organic cotton products manufactured with a
sustainable focus. Having set up the brand and taking the creative lead developing the company.
The challenges faced included creating and updating the brands web platform, direction of photoshoots and delivering marketing initiatives to reach a wider audience whilst continuously driving new creative projects to enable growth.
Key success was achieved through selling the collection internationally. Notably in Le Bon Marche (Paris), London, New York and Tokyo (Distributed in Japan, through collaborations with Japanese lifestyle magazine Oceans).