Creativity for Business Innovation (C4BI)

Competition organised by elBullifoundation and ESADE Business School for student at ESADE. The objective of C4BI is to apply the concept of creative process auditing in a business setting. "Creative process auditing is a tool for obtaining the greatest efficiency in innovation and, in particular, for ensuring that this efficiency has longevity,” explained renowned chef and elBullifoundation founder Ferran Adrià.