Brief - Find a way to address the devaluing of creativity in education.
Concept - Improve knowledge and awareness of the amazing careers and job opportunities available in the creative industries.
Target Audiences - Schools, Creatives, Parents.
Solution - By inviting Creatives to act as ambassadors and give talks, students will be informed on the endless opportunities within the creative industry. Murals around schools will excite and intrigue students. Parents will also be informed through the zines given to students at talks.