Creed Fragrances Social Media Strategy
Verb manages Creed Fragrances’ full social media presence on Instagram, Facebook, Twitter and Google +. Verb designs the social media channel’s look and feel and implements the content strategy, evaluating and optimising this on a continuing basis. Verb also manages monthly paid spend campaigns as well as an ongoing influencer programme.
In just over six months, Verb has grown Creed Fragrances Instagram followers by 120%, Facebook by 50% and Twitter by 21%. Across all their channels we have seen an average engagement rate of 5.2% with a peak of 10.6% on Facebook.
Verb strategises, creates and manages the content and channels. Upon beginning the project, Verb analysed the goals, audiences and the current position of the platforms, using insights data and third party tools. This in-depth analysis allows Verb to put in place a successful content strategy that improves Creed Fragrances brand awareness, maximises brand loyalty and increases traffic and conversions to the website.
Verb is responsible for being the ever present voice for Creed Fragrances with community management being at the heart of growing the brand’s loyalty online. We have seen community responses such as “first class customer service”.
