Crossfit Beirut

Logo & branding proposition: Crossfit B-Town involves exercises that mimic everyday movements so that a person can become stronger and more efficient in day to day activities and fit in a healthy community, on mental and physical levels. It was essential to highlight this ideology in the logo and branding, by emphasizing on the X letter in the logo, branding and communication materials, since it represents strength and unity with one’s integrity and dedication; classic black and yellow indicate will power, mental agility and hope.

Team Credits

Rachel Haddad

  • Graphic and Visual designer

Project Tags

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Like what you see? Be the first to leave a comment for Rachel!

Add comment
Rachel Haddad
Graphic and Visual designer