Crossfit Beirut

Logo & branding proposition: Crossfit B-Town involves exercises that mimic everyday movements so that a person can become stronger and more efficient in day to day activities and fit in a healthy community, on mental and physical levels. It was essential to highlight this ideology in the logo and branding, by emphasizing on the X letter in the logo, branding and communication materials, since it represents strength and unity with one’s integrity and dedication; classic black and yellow indicate will power, mental agility and hope.

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Graphic and Visual designer