Crowne Plaza, D&AD

The aim of this brief was to transform the brand and guest experience of the “Crowne Plaza Hotels & Resorts” to appeal to the young, modern business traveler. The concept was to encourage guests to be a ‘guinea pig’ by trying new things and also try suggested ways of stimulating brain function.
The items I designed for this brief are shown below:
  • App
  • Letterheads, Door Handle Hangers, Room Key Cards, Tablet UI, Sticker, Business Cards, Envelopes
  • Hotel Reception
  • The 'Guinea Pig' room design (for the guests that choose to stay in the hotel as a 'guinea pig' and not as a standard 'guest'). This design communicates the simple living style of an actual guinea pig (some guinea pigs sleep on hammocks) but there is the option of a fold out bed if the guest can't sleep on the hammock.

Team Credits

Annie Butler

  • Designer

Project Tags


  • D&AD


    • Design

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