Crowne Plaza not only allows guests to personalise their experiences, but also gives them the opportunity to improve the lives of many simply by booking a stay. Room For All will be the hotel’s charity sponsorship scheme. The idea is that each Crowne Plaza hotel will use money from bookings to sponsor rooms and beds in homeless shelters related to their location. For example, hotels in the UK will sponsor Centre Point, a homeless charity for young people. During my research, I was amazed to find out that the price on average of a night’s stay at Crowne Plaza is the same as the cost of sponsoring a room at Centre Point for whole year, 1 for 365.