Visual identity and diffusion elements for cru (raw), eclectic tasting of contemporary art organized by Carn Magra in Viladomiu Nou’s Torre de l’Amo.
As the name suggests, cru is an event without frills or pretensions, where transforming space is the most important. For this reason, the whole identity focuses on aesthetic rawness and minimalism.
So, taking advantage of and giving importance to the singular location of the event, textures and patterns present in the building are taken and certain elements are decontextualized to create pictograms that work at the iconographic level.
With the idea of creating a raw and minimalist graphic, when designing the different pieces we play with only three compositional elements: typography, color and icon, creating a flexible and easily recognizable graphic system.