Cru en Primeur Burgundy Brochure

The Cru en primeur Burgundy offer needs to introduce not only the wide variety of limited stock wines, but also persuasive reasons to buy from Cru when this market is mostly governed by price.

Briefed and designed as a hyperlinked pdf, this document began as an 80 page Word document and a spreadsheet of prices.

They have very strong, simple brand guidelines.
The limited imagery available added some warmth and personality, and making the most of their marketer’s editorial skills helped to make this document more than a price list but a persuasive brand communication.

Team Credits

Vicki Brown

  • Creative Consultant - Graphic Designer - Product Designer
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Skills

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Vicki Brown
Creative Consultant - Graphic Designer - Product Designer