CSLB by Katherine Chapman is a Business Advisory Service which offers help for overseas companies and brands who wish to set up a business in Singapore, or break into the Asian market. The business owner, Katherine, wanted to warm up her previous brand identity by connecting it more to her name, as often she was getting referrals who were looking for her, not her business name. We evolved her previous identity to make it more dynamic and feel more fresh, while still leaning corporate and professional. We created a toolkit of graphics based on CSLB’s business needs, and are about to kick off work on a simple and clean new Squarespace website for the brand.