Premier Inn have partnered with Project Art Works, a visual arts organisation working with people with complex needs, to showcase a eight pieces of unique artworks in a selection of our hotels. Giving them a wider stage and audience, their stories can be told.
Issue
To play our part in abiding to Force for Good, our corporate responsibility programme, we chose to focus on the ‘community’ pillar. Partnering with Project Art Works has allowed us to make a meaningful contribution to the customers and communities we serve through showcasing their artwork stories in our hotels.
Insight
At Premier Inn, we believe that there is no barrier to entry and no limits to growth. By igniting the conversation between our team members and our guests about Local Art Stories, we are able to demonstrate our passion for embracing inclusivity and diversity. Everyone and anyone can stay with us, it’s what we pride ourselves on.
Idea
Sharing eight pieces of original artworks across our East Sussex hotels and headquarters, we were able to provide a national platform for Project Artworks to tell their stories to our guests; creating meaningful connections, engagement and empathy. We held a private viewing event to showcase the artists’ works, shared the pieces and artist bios across our social media channels, created a subtitled film for our content page as well as educated our team members to become Local Art Stories ambassadors.
Impact
A successful campaign that ignited conversations between our guests, team members and Project Art Works that demonstrated our passion for making meaningful contributions to local communities.