VCCP’s latest ad for Comparethemarket.com, “Farewell”, launched on Christmas Day.Since August, Sergei, Aleksandr and Baby Oleg have been on safari in Africa, and in the words of Aleksandr, Oleg has ‘taken to life in Kalahari like beetle to dung.’In “Farewell”, Sergei and Aleksandr bid a tearful goodbye to Baby Oleg, exactly twelve months after he first landed on their doorstep. Oleg, who has found his true home with his fellow meerkats, will be staying in Africa, while Aleksandr and Sergei return to Meerkovo.As well as TV, the campaign includes VOD, online content, social, digital and radio.