Cubby is an interactive storage system to display precious objects. Designed to tackle issues of consumerism, hoarding and product saturation, Cubby breaks the bond between humans and objects by removing them from physical reach.
A metal basket houses and displays our special items, giving them an increased sense of status. An ash pulley system suspends the basket above us, which can only be lowered using the cord.
This forced analogue interaction makes us question whether our dependent relationship with objects is healthy, in a humorous, tongue-in-cheek way.