Brief: To create the masthead and layout for a brand new e-magazine targeting the tastemakers of the creative community, wishing to become the global resource for news interviews and reviews, and thus make a positive contribution to art and culture.

My design solution for this e-magazine is grounded in it being solely digital and the possibilities that this entails. The masthead is interactive and the user can tap within the logotype to select different editions. I also chose a name that in itself is a functional web address. I chose a colour palette of pure RGB to reflect the digital world, but also to link up with the artist’s primary colour base.