Culture: The Ultimate Influencer
When we talk about creativity, we always associate it with innovation, creating something out of nowhere and succeed by bringing novelty into the world. However, Creativity is also to acknowledge the influence of our heritage and our environment in our daily actions, and how can we use these treasures of our idiosyncrasy in our present and even in our future.
Arts, fashion, design, advertisement, social responsibility...All of them have a strong base of creativity and all of them have a special place in what we consider culture. Therefore, my project wants to dive into the past, into traditions, local art, world heritage (tangible and intangible) and folklore, and let it influence on the trends of our present in order to build a better future in which we all are proud of being who we are, understand other points of view, create amazing ideas and of course, give our roots the respectable place they deserve in our society.
My main objective is to give a value to heritage and identity, to build a bridge that connects cultures through the appreciation and understanding of other perspectives of what is beauty, ethics and aspirations, and use this knowledge to create and promote creations in different fields of art, advertisement, public relations, communication, fashion, among other fields that let us appreciate and respect the diversity that constructs the world we live in.
This project wants to take advantage of globalization in order to discover hidden beauties around he world, and through new creations and initiatives that are influenced by all the elements that build Culture at small and large scale, preserve what makes each of us what we are and make us feel proud of these roots.