Cup of Joy
Cup of Joy is one of the very first third wave coffee shops located in Istanbul, Turkey. They stand out amongst other coffee shops with their high quality coffee and tea blends.
Our task was to redesign their brand identity. We aimed to create a modest yet an eye-catching identity with a sincere look to be in harmony with their brand values. On the packagings, we used different geometric patterns for each coffee type and combined it with typography. We used the geometric background and the simplistic characteristic when designing their website as well.