Curated By: Hector Bellerin
Hector was the first sports personality that we included in the Curated by series for MATCHESFASHION, and proved to be really successful with our customer and across all social platforms.
I worked with our partnerships team and Hector's team to organise the shoot and confirm the photographer Charlie Cummings. Before the shoot, I worked with Hector to build out his looks and help on styling, then styled on set.
Carried out data analysis on views, revenue and social media performance.