Curating the Cool
While at University I co-founded and managed an online magazine/news & reviews site focused on urban/street culture. Urban Goods was born out of my love of footwear and fashion. I’d reach out to companies to ask them to supply us with clothing and sneakers to review. Through my connections gained this evolved into reviewing nights out in London and event photography.
We touched on sneaker releases too and maintained the lifestyle through affiliate marketing and free entry via press-passes to many events, including multiple Boiler Room nights and the infamous Bloc melt-down at London pleasure gardens. One of the most surreal but memorable moments from our time running the site, was sharing a London Eye pod with Lily Allen and a small crowd through our connections made with Red Bull Music Academy.