CURV Studios – Nike’s internal community of practice.
Inspiration always comes from somewhere. For Isaac Newton, it was an apple. For Billie Eilish, it was Frank Sinatra and Peggy Lee. For athletes of all shapes, sizes and abilities across this planet, it’s Nike. This is a responsibility that Nike takes seriously.
To ensure it can continue to live up to such a monumental task, AKQA collaborated closely with Nike to create a new community of practice – a collection of like-minded people with a shared interest – and to define its purpose, driving the highest standards across Nike’s workforce, starting at its European Headquarters in Hilversum, The Netherlands.
Born from the swoosh itself, CURV Studios’ goal is to foster a culture of innovation, iteration, and collaboration across Nike’s global product and design community and cement Nike as a place where the best can be their best and create the extraordinary.