These three animated stings were produced for the D&AD Awards 2014, an annual celebration of global advertising, design and digital talent. Each award category is represented within hidden animated worlds, inside the D&AD Yellow Pencil. Past winners from each category inhabit each award pencil, and are brought to life in a playful miniature model scale.
The three animated carousels here represent worlds within the Design, Advertising and Digital categories for the awards.
C R E D I T S
Agency: Wieden & Kennedy
Director: Factory Fifteen
Design / Animation / VFX: Factory Fifteen
Production: Nexus Productions
Sound Design: Echoic
Production Manager: Caroline Milsom