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Massimiliano Belli will need to approve that you worked on “D&ad 2015 - Pantone Brief” before we add you as a collaborator.

D&ad 2015 - Pantone Brief

The concept
My idea of work is to select the most significant sites of Rome,
assigned a colour to each monument or location and the reason why I have assigned that colour.
Rome is famous for his old style outfit, but I want to create a new visual identity that is more dynamic and contemporary, that could attract tourist of all ages, without forget is foundations.
The mission of this brief is to reimagine my Hometown through the language of colour, so I will create an innovative palette of colour based with the historic and my own perspective of Rome.
You was probably expecting something more colourful, but few pages more forward you will have face many colours, with different definitions, so was really important for me to keep the logo easy recognizable with the rest of works.

Project Tags

  • D&AD
  • New Blood awards
  • pantone
  • visual identity
  • city
  • colour
  • branding
  • stationery design
  • poster
  • italian design

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