Engage today's "ALWAYS ON" youth with the BBC's multi-channel content.
The D&AD project I got set in my final year of University, was to find an idea to better engage with the target group (young people aged 15 to 24, digital natives) with the BBC.
I came up with a BBC archive site that would hold various information on art,film, history etc, this would allow the user to search for their needed reference and would therefore help in their current studies. There was also an option to create a profile so as to bookmark and organise the articles etc. you wanted to save.
I both designed a website, a mobile friendly version of the website and an app, as well as all the relevant branding.