D&AD - Dare To Fail

The Challenge – Inspire Bravery in Creatives Strategy – Show that all the great, award winning ideas were made from the ideas that failed. Create a new D&AD award to reward the creatives who really went for it even if it didn’t quite come off. Proposition- Celebrate Failure!


Project Tags

  • Advertising
  • art direction
  • Copywriting
  • Strategy
  • design